Scales
Price Perception Scales (PPS-Price)
A comprehensive psychometric review of the Price Perception Scales (PPS-Price) by Lichtenstein, Ridgway, and Netemeyer...
# Price-Quality Schema
2 results
Scales
Price–Quality Schema Scale (PQS)
The Price–Quality Schema Scale (PQS) is an authentic psychometric instrument designed to measure a consumer's...