# price-sensitivity

2 results

Scales

The Consumption Occasion Hedonic-Utilitarian (COHU) scale, developed by Kirk L. Wakefield and J. Jeffrey Inman...

September 16, 2026 • memjavad

Scales

A psychometric review of the Purchase Likelihood at Current Price (PLCP) scale, examining its theoretical...

September 12, 2026 • memjavad