Scales
Loyalty (Willingness to Pay More) (LOY)
The Loyalty (Willingness to Pay More) (LOY) scale, developed by Tim Jones and Shirley F....
# price tolerance
3 results
Scales
Price Premium Loyalty Intention (PPLI)
A comprehensive academic analysis of the Price Premium Loyalty Intention (PPLI) scale developed by Habel...
Scales
Retail Store Loyalty Intentions (RSLI)
A comprehensive academic guide to the Retail Store Loyalty Intentions (RSLI) scale, a psychometrically validated...