Scales
Price Expertise Scale
The Price Expertise Scale (PRCEXP) is a 3-item psychometric instrument developed by Kopalle and Lindsey-Mullikin...
# Pricing Psychology
7 results
Scales
Perceived Price Sacrifice (11-Point) (PPS11)
Comprehensive academic overview of the Perceived Price Sacrifice (11-Point) (PPS11) scale developed by Rashmi Adaval...
Scales
Perceived Discount Value (PDV)
A psychometric review of the Perceived Discount Value (PDV) scale (Guha et al., 2018), evaluating...
Scales
Price-Based Sales Promotion Attitude (PBSPA)
A psychometric review of the Price-Based Sales Promotion Attitude (PBSPA) scale developed by Garnefeld et...
Scales
Price Fairness Scale (PFAIR)
Comprehensive academic psychometric review of the Price Fairness Scale (PFAIR) by Kwak, Puzakova, and Rocereto...
Scales
Price Mavenism Scale (PMS)
A definitive academic review of the Price Mavenism Scale (PMS), an instrument designed to assess...
Scales
Purchase Intention Scale (PINT)
A comprehensive psychometric guide to the Purchase Intention Scale (PINT) developed by Dodds, Monroe, and...