Scales
Attitude Toward Prices (Allocative Effects) (ATP)
A comprehensive academic analysis of the Attitude Toward Prices (Allocative Effects) (ATP) scale developed by...
# Pricing Strategy
5 results
Scales
Coupon Promotion Attitude (CPA)
A comprehensive academic psychometric review of the Coupon Promotion Attitude (CPA) scale developed by Priya...
Scales
Perceived Company Price-Value Ratio (CPVR)
A comprehensive academic analysis of the Perceived Company Price-Value Ratio (CPVR) scale developed by Habel...
Scales
Sales Offer Evaluation (SOE)
The Sales Offer Evaluation (SOE) scale, developed by Wen Mao (2016), is a 3-item psychometric...
Scales
Willingness to Pay Premium Scale (WTPP)
A comprehensive psychometric review of the Willingness to Pay Premium Scale (WTPP) developed by Netemeyer...