Scales
Product Placement Attitude (PPA)
A psychometric overview of the Product Placement Attitude (PPA) scale, evaluating viewer perceptions, ethical dimensions,...
# product placement
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Scales
Television Program Global Attitude (TPGA)
A comprehensive psychometric guide to the Television Program Global Attitude (TPGA) scale developed by Cristel...
Scales
TV Program Connectedness Scale
The TV Program Connectedness Scale (TVCS) is a 16-item psychometric instrument developed by Russell, Norman,...