Scales
Attitude Toward the Deal (ATDL)
Comprehensive academic psychometric profile of the Attitude Toward the Deal (ATDL) scale, assessing consumer evaluation,...
# Promotional Framing
2 results
Scales
Sales Promotion Scepticism (SPSK)
The Sales Promotion Scepticism (SPSK) scale, developed by Jieun Koo and Kwanho Suk (2020), is...