Scales
Mental Visualization Fluency (MVF)
Comprehensive academic overview of the Mental Visualization Fluency (MVF) scale, developed by Lee, Fujita, Deng,...
# Psychological Distance
8 results
Scales
Online Purchase Risk
The Online Purchase Risk (OPR) scale by Darke et al. (2016) is a validated 3-item...
Scales
Purchase Likelihood from Online Retailer
A psychometric review of the Purchase Likelihood from Online Retailer (PLOR) scale, assessing conditional purchase...
Scales
Ad Message Concrete Construal Level
The Ad Message Concrete Construal Level (AMCL-C) scale is a 3-item psychometric instrument designed to...
Scales
Temporal Proximity Scale (TPRX)
A comprehensive academic guide and psychometric profile of the Temporal Proximity Scale (TPRX), assessing subjective...
Scales
Prosocial Consumption – Distant-Others Scale (PROSCDT)
The Prosocial Consumption - Distant-Others Scale (PROSCDT), developed by Cavanaugh, Bettman, and Luce (2015), measures...
Scales
Gift Attitude Scale
The Gift Attitude Scale (GAS) is a 4-item psychometric instrument developed by Baskin, Wakslak, Trope,...
Theories
Construal Level Theory (Psychological Distance) – Yaacov Trope & Nira Liberman
A comprehensive academic analysis of Construal Level Theory by Trope and Liberman, examining psychological distance,...