Scales
Dissatisfaction with Mobile Advertisers (DWMA)
A comprehensive psychometric review of the Dissatisfaction with Mobile Advertisers (DWMA) construct, detailing theoretical roots,...
# Psychological Reactance
16 results
Scales
Ad Format Beliefs (Annoyance) (AFB)
The Ad Format Beliefs (Annoyance) (AFB) scale is a 4-item unipolar instrument developed by Kelli...
Scales
Ad Intrusiveness (ADINT)
The Ad Intrusiveness (ADINT) scale, developed by Li, Edwards, and Lee (2002), is a 7-item...
Scales
Ad Informativeness (ADINF)
Comprehensive academic overview and psychometric review of the Ad Informativeness (ADINF) scale developed by Edwards,...
Scales
Ad Entertainingness (ADENT)
Comprehensive academic profile of the Ad Entertainingness (ADENT) scale, developed by Edwards, Li, and Lee...
Scales
Desirability of Control (Brief) (DC-B)
The Desirability of Control (Brief) (DC-B) is a psychometric tool designed to evaluate individual differences...
Scales
Situational Behavioural Control (SBC)
A comprehensive psychometric guide to the Situational Behavioural Control (SBC) scale developed by Consiglio, De...
Scales
Perceived Source Aggressiveness (PSA)
The Perceived Source Aggressiveness (PSA) scale is a 3-item semantic differential psychometric tool adapted by...
Scales
Cross-Website Tracking Ad Targeting Acceptance (CWTAT)
A comprehensive academic guide to the Cross-Website Tracking Ad Targeting Acceptance (CWTAT) scale developed by...
Scales
In-Store Purchase Abandonment (ISPA)
An in-depth academic guide to the In-Store Purchase Abandonment (ISPA) scale developed by Esmark, Noble,...
Scales
Product Scarcity Expectation (PSE)
A comprehensive academic psychometric profile of the Product Scarcity Expectation (PSE) scale developed by Mukherjee...
Theories
Psychological Reactance Theory – Jack W. Brehm
A comprehensive academic analysis of Jack W. Brehm's Psychological Reactance Theory, exploring theoretical foundations, mechanics,...