Scales
Morality Comparison (Organizations) (MC)
A comprehensive psychometric analysis of the Morality Comparison (Organizations) (MC) scale developed by Americus Reed...
# Psychometric Scale
97 results
Scales
Intoxication (INT)
A psychometric review of the Intoxication (INT) scale developed by Reynolds and Harris (2009), assessing...
Scales
In-Shopping Preference
A comprehensive academic guide to the In-Shopping Preference (ISP) scale developed by Blakney and Sekely...
Scales
Information Source Importance (Internet Sources) (ISI)
A psychometric review of the Information Source Importance (Internet Sources) (ISI) scale developed by Kim...
Scales
Identification with the Company (IWTC)
A comprehensive psychometric guide to the Identification with the Company (IWTC) scale, examining construct validity,...
Scales
Health Benefits of Sunscreen
Comprehensive academic guide and psychometric profile of the Health Benefits of Sunscreen (HBOS) scale developed...
Scales
Endorsement by Nonprofit Organization (EBNO)
A comprehensive academic psychometric analysis of the Endorsement by Nonprofit Organization (EBNO) scale developed by...
Scales
Dysfunctional Customer Behavior (Self) (DCB)
A comprehensive psychometric guide to the Dysfunctional Customer Behavior (Self) (DCB) scale developed by Reynolds...
Scales
Customized Product Superiority (CPS)
Comprehensive academic psychometric profile of the Customized Product Superiority (CPS) scale developed by Franke, Keinz,...
Scales
Congruence (Self with Brand) (CON)
A psychometric review of the Congruence (Self with Brand) (CON) scale by Breivik and Thorbjørnsen...
Scales
Complexity of the Innovation (COTI)
The Complexity of the Innovation (COTI) scale, developed by Stacy L. Wood and C. Page...
Scales
Communication Openness (Service Provider/Customer)
Comprehensive academic overview of the Communication Openness (Service Provider/Customer) scale developed by Auh et al....