Scales
Attitude Toward the Ad Scale (Aad)
The Attitude Toward the Ad Scale (Aad) is an essential 3-item semantic differential instrument measuring...
# Psychometrics
1542 results
Scales
Self-Brand Connection Scale
A comprehensive psychometric guide to the Self-Brand Connection Scale (SBC) developed by Escalas and Bettman...
Scales
Hedonic and Utilitarian Attitudes Scale
A comprehensive academic guide to the Hedonic and Utilitarian Attitudes Scale (HUTA), covering its theoretical...
Scales
Perceived Value Scale (PERVAL)
The Perceived Value Scale (PERVAL), developed by Jillian C. Sweeney and Geoffrey N. Soutar, is...
Scales
Purchase Intention Scale (PINT)
A comprehensive psychometric guide to the Purchase Intention Scale (PINT) developed by Dodds, Monroe, and...
Scales
Brand Trust Scale
The Brand Trust Scale (BTS), developed by Chaudhuri and Holbrook (2001), is a validated 4-item...
Scales
Materialism Values Scale (MVS)
A comprehensive academic guide to the Materialism Values Scale (MVS) developed by Marsha L. Richins...
Scales
Personal Involvement Inventory (PII)
A comprehensive psychometric analysis of the Personal Involvement Inventory (PII) developed by Judith Lynne Zaichkowsky...
Scales
Cognitive Emotion Regulation Questionnaire – Short (CERQ-Short)
The Cognitive Emotion Regulation Questionnaire – Short (CERQ-Short) is an 18-item psychometric instrument developed by...
Scales
Interpersonal Needs Questionnaire (INQ-15)
A comprehensive academic analysis of the Interpersonal Needs Questionnaire (INQ-15), detailing its theoretical foundation within...
Scales
Dyadic Adjustment Scale – 4 (DAS-4)
The Dyadic Adjustment Scale – 4 (DAS-4) is an ultra-brief, 4-item instrument engineered by Sabourin,...
Scales
Trait Emotional Intelligence Questionnaire – Short Form (TEIQue-SF)
A comprehensive academic psychometric evaluation of the Trait Emotional Intelligence Questionnaire – Short Form (TEIQue-SF),...