Scales
Brand Orientation Scale
The Brand Orientation Scale (BO) by Piha, Papadas, and Davvetas (2021) is a psychometrically validated...
# Psychometrics
4289 results
Scales
Blockchain Knowledge, Attitude, and Practice in Digital Marketing Scale (BlkChn-Mk-KAP)
The Blockchain Knowledge, Attitude, and Practice in Digital Marketing Scale (BlkChn-Mk-KAP) is a psychometrically validated...
September 24, 2026
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Dr. Mohammed Looti
Scales
Cognitive Empathy with the Person in the Ad
A comprehensive academic guide to the Cognitive Empathy with the Person in the Ad scale,...
September 24, 2026
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Dr. Mohammed Looti
Scales
Multidimensional Measure of Islamic Spirituality (MMS)
The Multidimensional Measure of Islamic Spirituality (MMS) is a 75-item psychometric inventory developed by Dasti...
September 24, 2026
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Dr. Mohammed Looti
Scales
Certainty of the Purchase Decision
A comprehensive academic psychometric profile of the Certainty of the Purchase Decision scale (Pizzutti, Gonçalves,...
September 24, 2026
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Dr. Mohammed Looti
Scales
Perceived Popularity and Demand of a Brand’s Products
Explore the psychometric properties, theoretical foundations, validity, reliability, and administration guidelines of the Perceived Popularity...
September 24, 2026
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Dr. Mohammed Looti
Scales
Depicted Movement in the Ad
Comprehensive psychometric profile of the Depicted Movement in the Ad scale (Grigsby, Jewell, & Zamudio,...
September 24, 2026
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Dr. Mohammed Looti
Scales
Dehumanization of the Employee
A comprehensive psychometric overview of the Dehumanization of the Employee scale (Sun et al., 2023),...
September 24, 2026
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Dr. Mohammed Looti
Scales
Decision Difficulty
A comprehensive psychometric analysis of the Decision Difficulty Scale as operationalized by Reiff et al....
September 24, 2026
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Dr. Mohammed Looti
Scales
Inventory of Family Protective Factors (IFPF)
The Inventory of Family Protective Factors (IFPF) is a 16-item strengths-based clinical assessment tool measuring...
September 24, 2026
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Dr. Mohammed Looti
Scales
Customer Experience Quality (Affective)
The Customer Experience Quality (Affective) scale is a 3-item psychometric measure developed by Liu-Thompkins, Okazaki,...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Junior Temperament and Character Inventory (JTCI) – Parent Version
A comprehensive psychometric guide to the Junior Temperament and Character Inventory (JTCI) - Parent Version,...
September 24, 2026
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Dr. Mohammed Looti