Scales

Behavioral Brand Loyalty Intentions

A psychometric overview of the Behavioral Brand Loyalty Intentions scale, developed by Pratt et al....

September 24, 2026 • Dr. Mohammed Looti
Scales

Attitudinal Brand Loyalty

The Attitudinal Brand Loyalty scale is a psychometric instrument designed to measure consumers' emotional attachment,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Interest in Trying a Featured Brand

Comprehensive academic psychometric profile of the 'Interest in Trying a Featured Brand' scale developed by...

September 24, 2026 • Dr. Mohammed Looti
Scales

Consumer-Brand Personal Identification

A psychometric review of the Consumer-Brand Personal Identification measure, detailing its theoretical foundation in Social...

September 24, 2026 • Dr. Mohammed Looti
Scales

Parental Locus of Control Scale

A comprehensive psychometric guide to the Parental Locus of Control Scale (PLOC; Campis, Lyman, &...

September 24, 2026 • Dr. Mohammed Looti
Scales

Parental Monitoring (Students for Peace)

Comprehensive academic overview of the Parental Monitoring (Students for Peace) scale, including psychometric properties, theoretical...

September 24, 2026 • Dr. Mohammed Looti
Scales

Luxury Brand Heritage and Genuineness

A psychometric review of the Luxury Brand Heritage and Genuineness Scale developed by Lidan Xu...

September 24, 2026 • Dr. Mohammed Looti
Scales

Parental Report of Helping Behavior

A comprehensive psychometric guide to the Parental Report of Helping Behavior (PRHB), a 15-item parent-report...

September 24, 2026 • Dr. Mohammed Looti
Scales

Brand Competence From Name Cues

An in-depth academic examination of the Brand Competence From Name Cues scale developed by Zhang,...

September 24, 2026 • Dr. Mohammed Looti