Scales
Brand Evangelism
The Brand Evangelism Scale (Becerra & Badrinarayanan, 2013) measures the most committed tier of consumer-brand...
# Psychometrics
4289 results
Scales
Rand Mental Health Inventory (MHI)
Comprehensive academic overview of the Rand Mental Health Inventory (MHI), exploring its theoretical model, psychometric...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Brand (Spears & Singh) (Ab)
A comprehensive psychometric guide to the Attitude Toward the Brand (Ab) scale developed by Nancy...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Random Events Knowledge Test (REKT)
The Random Events Knowledge Test (REKT) is a 22-item psychometric assessment developed by Dr. Nigel...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Recent Life Events Questionnaire
Comprehensive academic review of the Recent Life Events Questionnaire (RLEQ), an evidence-based life stress inventory...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Game (Enjoyment) (ATGAME-E)
Comprehensive academic overview of the Attitude Toward the Game (Enjoyment) (ATGAME-E) scale developed by Kinard...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Company’s Communications Scale (ATCC)
The Attitude Toward the Company's Communications Scale (ATCC) is a psychometrically validated three-item, 7-point Likert-type...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Scale of Positive and Negative Experience (SPANE)
The Scale of Positive and Negative Experience (SPANE) is a 12-item psychometric scale developed by...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Brand Extension Scale (ATBE-S)
The Attitude Toward the Brand Extension Scale (ATBE-S) is a four-item, seven-point psychometric measurement tool...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Self-Report Coping Measure – Child Version
A comprehensive psychometric guide to the Self-Report Coping Measure - Child Version (SRCS; Causey &...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Self-Transcendence Scale (STS)
A psychometric review and complete authentic instrument profile of the Self-Transcendence Scale (STS) developed by...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Willingness To Communicate (WTC)
A psychometric review of the Willingness to Communicate (WTC) scale developed by McCroskey and Richmond...
September 23, 2026
•
Dr. Mohammed Looti