Scales

Anticipated Saving Success (ASS)

The Anticipated Saving Success (ASS) scale is a psychometric instrument developed by Gülden Ülkümen and...

September 18, 2026 • Dr. Mohammed Looti
Scales

Spouse Enabling Inventory (SEI)

The Spouse Enabling Inventory (SEI) is a 47-item psychometric assessment developed by Thomas, Yoshioka, and...

September 18, 2026 • Dr. Mohammed Looti
Scales

Anger

A comprehensive psychometric analysis of Katja Gelbrich's (2011) 8-item Consumer Anger Scale, covering its theoretical...

September 18, 2026 • Dr. Mohammed Looti
Scales

Dickman Impulsivity Inventory (DII)

The Dickman Impulsivity Inventory (DII) is a premier psychometric instrument developed by Scott J. Dickman...

September 18, 2026 • Dr. Mohammed Looti
Scales

Ambivalence Toward the Object (ATO)

The Ambivalence Toward the Object (ATO) scale is a validated 5-item psychometric instrument developed by...

September 18, 2026 • Dr. Mohammed Looti
Scales

Innovativeness (Use) (INNOUSE)

The Innovativeness (Use) (INNOUSE) scale, developed by Chuan-Fong Shih and Alladi Venkatesh (2004), is a...

September 18, 2026 • Dr. Mohammed Looti
Scales

Independence (Self-Concept) (INDEP)

A comprehensive academic guide to the Independence (Self-Concept) (INDEP) scale by Choi & Miracle (2004),...

September 18, 2026 • Dr. Mohammed Looti
Scales

Brand and Category Familiarity (BCFAM)

A comprehensive psychometric guide to the Brand and Category Familiarity (BCFAM) scale developed by Ingrid...

September 18, 2026 • Dr. Mohammed Looti
Scales

Aesthetic Appeal

The Aesthetic Appeal Scale is a 3-item semantic differential instrument developed by Wang, Minor, and...

September 18, 2026 • Dr. Mohammed Looti