Scales

Trust in Brand (TIB)

An exhaustive academic analysis of Chaudhuri and Holbrook's (2001) Trust in Brand (TIB) scale, covering...

September 17, 2026 • Dr. Mohammed Looti
Scales

Need to Belong scale (NTBS)

The Need to Belong Scale (NTBS), created by Mark R. Leary and colleagues, is a...

September 17, 2026 • Dr. Mohammed Looti
Scales

Trust (Interpersonal) (TRU)

Comprehensive academic psychometric review of the Trust (Interpersonal) (TRU) scale developed by Grayson, Johnson, and...

September 17, 2026 • Dr. Mohammed Looti
Scales

Trust (General) (TRU)

A comprehensive psychometric guide to the Trust (General) (TRU) scale by Garth Fletcher, Jeffrey Simpson,...

September 17, 2026 • Dr. Mohammed Looti
Scales

Nettler’s Alienation

Nettler's Alienation Scale, developed in 1957 by Gwynn Nettler, is a seminal 17-item psychometric instrument...

September 17, 2026 • Dr. Mohammed Looti
Scales

Tie Strength (TS)

Comprehensive academic guide to the Tie Strength (TS) scale developed by Jonathan K. Frenzen and...

September 17, 2026 • Dr. Mohammed Looti
Scales

Nettler’s Alienation

A comprehensive academic analysis of Nettler's Alienation Scale (1957), examining its theoretical foundations, psychometric reliability,...

September 17, 2026 • Dr. Mohammed Looti
Scales

Thought Focus (Self) (TF)

Comprehensive psychometric overview of the Thought Focus (Self) (TF) scale developed by Jennifer L. Aaker...

September 17, 2026 • Dr. Mohammed Looti
Scales

New Left Scale

A comprehensive academic analysis of the New Left Scale (NLS; Christie et al., 1969), measuring...

September 17, 2026 • Dr. Mohammed Looti
Scales

Norbeck Social Support Questionnaire (NSSQ)

A comprehensive academic guide to the Norbeck Social Support Questionnaire (NSSQ), detailing its theoretical foundation...

September 17, 2026 • Dr. Mohammed Looti