Scales

Social Values Questionnaire (SVQ)

The Social Values Questionnaire (SVQ), developed by Sidney I. Perloe in 1967, is a 132-item...

September 17, 2026 • Dr. Mohammed Looti
Scales

Quality of the Dealer (Intrinsic) (QOTD)

The Quality of the Dealer (Intrinsic) (QOTD) scale is a validated 7-item psychometric instrument developed...

September 17, 2026 • Dr. Mohammed Looti
Scales

Quality Consciousness (QC)

The Quality Consciousness (QC) scale by Ailawadi, Neslin, and Gedenk (2001) is a psychometrically validated...

September 17, 2026 • Dr. Mohammed Looti
Scales

SocioCommunicative Style Scale (SCS)

The SocioCommunicative Style Scale (SCS), developed by James C. McCroskey and Virginia P. Richmond, is...

September 17, 2026 • Dr. Mohammed Looti
Scales

Purchasing Pleasure (PP)

Comprehensive academic overview of the Purchasing Pleasure (PP) scale, examining its theoretical framework, psychometric validity,...

September 17, 2026 • Dr. Mohammed Looti
Scales

Purchase Urgency

Comprehensive psychometric overview of the Purchase Urgency (PU) scale developed by Ge, Messinger, and Li...

September 17, 2026 • Dr. Mohammed Looti
Scales

Purchase Constraints (Grocery Products) (PC)

A comprehensive psychometric analysis of the Purchase Constraints (Grocery Products) scale (Talukdar, 2008), measuring financial...

September 17, 2026 • Dr. Mohammed Looti