Scales

Australian Ethnocentrism Inventory

The Australian Ethnocentrism Inventory (AEI) is a 48-item psychometric measure created by Dr. Fiona Swee-Lin...

September 17, 2026 • Dr. Mohammed Looti
Scales

Impulse Buying (IB)

A comprehensive psychometric review of the 9-item Impulse Buying (IB) scale, exploring its theoretical framework,...

September 17, 2026 • Dr. Mohammed Looti
Scales

Balanced F Scale

The Balanced F Scale (Athanasiou, 1968) is a 28-item psychometric instrument measuring authoritarian personality traits...

September 17, 2026 • Dr. Mohammed Looti
Scales

Bicultural Involvement Questionnaire (BIQ)

The Bicultural Involvement Questionnaire (BIQ) is a 33-item psychometric assessment developed by José Szapocznik and...

September 17, 2026 • Dr. Mohammed Looti
Scales

Identification with the Company (IWTC)

The Identification with the Company (IWTC) scale, developed by Homburg, Wieseke, and Hoyer (2009), is...

September 17, 2026 • Dr. Mohammed Looti
Scales

Hotel Positioning Similarity (HPS)

A comprehensive psychometric guide to the Hotel Positioning Similarity (HPS) scale, exploring its theoretical basis...

September 17, 2026 • Dr. Mohammed Looti
Scales

Cross Racial Identity Scale (CRIS)

Comprehensive academic overview and psychometric guide for the Cross Racial Identity Scale (CRIS), developed by...

September 17, 2026 • Dr. Mohammed Looti
Scales

Gratitude (GRA)

Comprehensive psychometric profile of the Gratitude (GRA) scale, a 3-item measure assessing emotional appreciation toward...

September 17, 2026 • Dr. Mohammed Looti