Scales
Attitude Toward the Advertiser (ATTA)
A comprehensive psychometric review of the Attitude Toward the Advertiser (ATTA) scale, examining its theoretical...
# Psychometrics
1596 results
Scales
Attitude Toward the Ad’s Format (ATTA)
A comprehensive psychometric review of the Attitude Toward the Ad's Format (ATTA) scale developed by...
Scales
Perfectionism Cognitions Inventory (PCI)
A detailed psychometric profile of the Perfectionism Cognitions Inventory (PCI) by Flett and colleagues, exploring...
Scales
Personal Feelings Questionnaire-2 (PFQ-2)
A comprehensive academic analysis of the Personal Feelings Questionnaire-2 (PFQ-2), evaluating its psychometric validity, theoretical...
Scales
Attitude Toward the Ad (Transformative)
The Attitude Toward the Ad (Transformative) scale, developed by Christopher P. Puto and William D....
Scales
Attitude Toward the Ad (Relevant News) (ATTA)
The Attitude Toward the Ad (Relevant News) (ATTA) subscale is a validated four-item psychometric instrument...
Scales
Preventive Resources Inventory
The Preventive Resources Inventory (PRI) is a validated 60-item psychometric instrument developed by Christopher J....
Scales
Private Religious Practices
A comprehensive psychometric analysis of the Private Religious Practices scale developed by Jeff Levin and...
Scales
Attitude Toward the Ad (Memorable) (ATTA)
The Attitude Toward the Ad (Memorable) (ATTA) scale is a 3-item Likert measurement tool designed...
Scales
Quest Scale
The Quest Scale is a 12-item psychometric instrument developed by C. Daniel Batson and Patricia...
Scales
Relational Engagement of the Sacred for a Transgression (REST)
A comprehensive academic guide to the Relational Engagement of the Sacred for a Transgression (REST)...
Scales
Attitude Toward the Ad (Entertaining) (ATTA)
A comprehensive psychometric review of John L. Lastovicka's Attitude Toward the Ad (Entertaining) (ATTA) subscale,...