Scales

Readiness to Change Questionnaire

The Readiness to Change Questionnaire (RCQ) is an established 12-item psychometric assessment developed by Stephen...

September 16, 2026 • Dr. Mohammed Looti
Scales

Corporate Sponsorship Cynicism (COSC)

The Corporate Sponsorship Cynicism (COSC) scale, introduced by Dwane Hal Dean (2002) as an anti-altruism...

September 16, 2026 • Dr. Mohammed Looti
Scales

Corporate Community Giving Attitude (CCGA)

A comprehensive academic analysis of the Corporate Community Giving Attitude (CCGA) scale developed by Lichtenstein,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Retrospective Bullying Questionnaire

The Retrospective Bullying Questionnaire (RBQ) is an established 44-item psychometric tool assessing adult recollections of...

September 16, 2026 • Dr. Mohammed Looti
Scales

Charity Organisation Attitude (COA)

A comprehensive guide to the Charity Organisation Attitude (COA) scale developed by Dwight H. Dean...

September 16, 2026 • Dr. Mohammed Looti
Scales

Schutte Emotional Intelligence Scale (SEIS)

A comprehensive psychometric guide to the Schutte Emotional Intelligence Scale (SEIS), featuring its theoretical framework,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Intrusiveness (ADINT)

The Ad Intrusiveness (ADINT) scale, developed by Li, Edwards, and Lee (2002), is a 7-item...

September 16, 2026 • Dr. Mohammed Looti
Scales

Self-Reported Participant Role Scale

The Self-Reported Participant Role Scale (SPRS; Pozzoli, Gini, & Vieno) is a 12-item psychometric instrument...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Informativeness (ADINF)

Comprehensive academic overview and psychometric review of the Ad Informativeness (ADINF) scale developed by Edwards,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Humor Perception (Unipolar) (AHPUP)

A comprehensive academic and psychometric overview of the Ad Humor Perception (Unipolar) (AHPUP) scale developed...

September 16, 2026 • Dr. Mohammed Looti