Scales
General Service Provider Satisfaction (GSPS)
Comprehensive academic overview of the General Service Provider Satisfaction (GSPS) scale developed by Burnham, Frels,...
# relationship marketing
25 results
Scales
Service Provider Retention Intention (SPRI)
A comprehensive psychometric review of the Service Provider Retention Intention (SPRI) scale by Patterson and...
Scales
Normative Company Commitment (NORMCC)
The Normative Company Commitment (NORMCC) scale, developed by Bansal, Irving, and Taylor (2004), is a...
Scales
General Company Commitment (Lemon) (GCCL)
A comprehensive psychometric review of the General Company Commitment (Lemon) (GCCL) scale, evaluating its theoretical...
Scales
General Company Commitment (Garbarino) (GCCG)
A comprehensive psychometric overview of the General Company Commitment scale (Garbarino & Johnson, 1999), covering...
Scales
Calculative Company Commitment (Verhoef) (CCCV)
A psychometric review of the Calculative Company Commitment (Verhoef) (CCCV) scale, examining its theoretical foundations,...
Scales
Affective Company Commitment (Gustafsson) (ACCG)
A comprehensive psychometric review of the Affective Company Commitment (Gustafsson) (ACCG) scale, measuring the emotional...
Scales
Affective Company Commitment (Verhoef) (ACCV)
A psychometric review of the Affective Company Commitment (Verhoef) (ACCV) scale, a 3-item measure developed...
Scales
Brand Commitment (Coulter) (BCCOU)
A comprehensive academic psychometric profile of the Brand Commitment Scale (Coulter, Price, & Feick, 2003),...
Scales
Attractiveness of Competitors (COMPATT)
A psychometric review of the Attractiveness of Competitors (COMPATT) scale (Bansal et al., 2004), evaluating...
Scales
Service Employee Benevolence
Explore the psychometric foundation of the Service Employee Benevolence (SEB) scale developed by Sirdeshmukh, Singh,...
Scales
Service Provider Commitment (SPC)
The Service Provider Commitment (SPC) scale is a 7-item psychometric instrument developed by Nitzan and...