Scales
Calculative Company Commitment (Verhoef) (CCCV)
A psychometric review of the Calculative Company Commitment (Verhoef) (CCCV) scale, examining its theoretical foundations,...
# relationship marketing
32 results
Scales
Affective Company Commitment (Gustafsson) (ACCG)
A comprehensive psychometric review of the Affective Company Commitment (Gustafsson) (ACCG) scale, measuring the emotional...
Scales
Affective Company Commitment (Verhoef) (ACCV)
A psychometric review of the Affective Company Commitment (Verhoef) (ACCV) scale, a 3-item measure developed...
Scales
Brand Commitment (Coulter) (BCCOU)
A comprehensive academic psychometric profile of the Brand Commitment Scale (Coulter, Price, & Feick, 2003),...
Scales
Attractiveness of Competitors (COMPATT)
A psychometric review of the Attractiveness of Competitors (COMPATT) scale (Bansal et al., 2004), evaluating...
Scales
Service Employee Benevolence
Explore the psychometric foundation of the Service Employee Benevolence (SEB) scale developed by Sirdeshmukh, Singh,...
Scales
Service Provider Commitment (SPC)
The Service Provider Commitment (SPC) scale is a 7-item psychometric instrument developed by Nitzan and...
Scales
Company Switching Willingness (CSW)
A comprehensive academic psychometric profile of the Company Switching Willingness (CSW) scale, authored by Martin,...
Scales
Salesperson Customer Orientation (SCO)
A psychometric review and scale manual for the five-item Salesperson Customer Orientation (SCO) scale adapted...
Scales
Salesperson Relational Benefits (SRB)
A comprehensive psychometric guide to the Salesperson Relational Benefits (SRB) scale, detailing its theoretical foundations...
Scales
Data Privacy Trust
A comprehensive academic analysis of the Data Privacy Trust (DPT) scale, developed by Martin, Borah,...
Scales
Service Provider Loyalty Intentions (SPLI)
The Service Provider Loyalty Intentions (SPLI) scale is a 3-item psychometric instrument developed by Umashankar,...