Scales
Commitment to the Relationship (CTTR)
A comprehensive academic guide and psychometric profile of the Commitment to the Relationship (CTTR) scale...
# relationship marketing
31 results
Scales
Attitude Toward the Service Provider (Relative) (ATTS)
The Attitude Toward the Service Provider (Relative) (ATTS) is a psychometrically validated 4-item scale designed...
Scales
Positive Word-of-Mouth Behaviour (PWOMB)
The Positive Word-of-Mouth Behaviour (PWOMB) scale, developed by Brown, Barry, Dacin, and Gunst (2005), is...
Scales
Company Competence and Reliability Trust (CCRT)
A comprehensive psychometric guide to the Company Competence and Reliability Trust (CCRT) scale, covering theoretical...
Scales
General Switching Cost Burden (GSCB)
A comprehensive psychometric guide to the General Switching Cost Burden (GSCB) scale, detailing its theoretical...
Scales
Preferential Treatment Expectation from Provider (PTEP)
The Preferential Treatment Expectation from Provider (PTEP) scale is a 4-item psychometric tool measuring consumer...
Scales
General Service Provider Satisfaction (GSPS)
Comprehensive academic overview of the General Service Provider Satisfaction (GSPS) scale developed by Burnham, Frels,...
Scales
Service Provider Retention Intention (SPRI)
A comprehensive psychometric review of the Service Provider Retention Intention (SPRI) scale by Patterson and...
Scales
Normative Company Commitment (NORMCC)
The Normative Company Commitment (NORMCC) scale, developed by Bansal, Irving, and Taylor (2004), is a...
Scales
General Company Commitment (Lemon) (GCCL)
A comprehensive psychometric review of the General Company Commitment (Lemon) (GCCL) scale, evaluating its theoretical...
Scales
General Company Commitment (Garbarino) (GCCG)
A comprehensive psychometric overview of the General Company Commitment scale (Garbarino & Johnson, 1999), covering...
Scales
Calculative Company Commitment (Verhoef) (CCCV)
A psychometric review of the Calculative Company Commitment (Verhoef) (CCCV) scale, examining its theoretical foundations,...