Scales
Service Provider Loyalty Intentions (SPLI)
The Service Provider Loyalty Intentions (SPLI) scale is a 3-item psychometric instrument developed by Umashankar,...
# relationship marketing
33 results
Scales
Perceived Benefits of Personal Data Sharing (PBPDS)
Comprehensive academic profile of the Perceived Benefits of Personal Data Sharing (PBPDS) scale, developed by...
Scales
Relational Norm Violation Scale (RNVS)
The Relational Norm Violation Scale (RNVS) is a 4-item psychometric instrument developed by Harmeling et...
Scales
Relational Sensemaking Scale (RSNS)
Comprehensive academic overview of the Relational Sensemaking Scale (RSNS) developed by Harmeling et al. (2015),...
Scales
Fan-Team Relationship Quality Scale (FTRQS)
A psychometric review of the Fan-Team Relationship Quality Scale (FTRQS), measuring fan satisfaction, integrity, and...
Scales
Appreciation Felt Scale
Comprehensive psychometric review of the Appreciation Felt Scale (AFS) by Liu, Lamberton, and Haws (2015),...
Scales
Customer Gratitude Scale (CGS-Rel)
The Customer Gratitude Scale (CGS-Rel), established by Palmatier et al. (2009), is a psychometric instrument...
Scales
Relationship Quality Scale (RQS)
A comprehensive academic psychometric review of the Relationship Quality Scale (RQS), measuring Trust, Commitment, and...
Scales
Brand Love Scale (BLS)
The Brand Love Scale (BLS), established by Carroll and Ahuvia (2006), measures passionate emotional attachment...