Scales
Loyalty Program Perceived Value (LPPV)
A psychometric review of the Loyalty Program Perceived Value (LPPV) scale (Yi & Jeon, 2003),...
# Reward Systems
3 results
Scales
Loyalty Program Preference
A comprehensive psychometric overview of the Loyalty Program Preference (LPP) scale developed by Yi &...
Experiments
The Conditioned Place Preference Experiment – Anthony Phillips and Fibiger
A comprehensive academic analysis of the Conditioned Place Preference (CPP) experiment developed by Anthony Phillips...