Experiments
The Elaboration Likelihood Model Experiments (Persuasion) – Richard Petty and John Cacioppo
A comprehensive academic analysis of Petty and Cacioppo's Elaboration Likelihood Model experiments, dual-process persuasion, and...
# Richard Petty
3 results
Experiments
The Need for Cognition Studies – John Cacioppo and Richard Petty
A comprehensive academic analysis of Cacioppo and Petty's Need for Cognition construct, measurement scales, and...
Scales
Need to Evaluate Scale (NES)
A comprehensive psychometric guide to the Need to Evaluate Scale (NES) developed by Jarvis and...