# Sales Promotions

2 results

Scales

A psychometric review of the Price-Based Sales Promotion Attitude (PBSPA) scale developed by Garnefeld et...

September 12, 2026 • memjavad

Scales

A comprehensive psychometric and theoretical analysis of the Deal Proneness Scale (DPS-Deal) developed by Lichtenstein,...

September 6, 2026 • memjavad