Scales
Brand Equity (Consumer-Based) (CBBE)
A psychometric review of the Consumer-Based Brand Equity (CBBE) Overall Scale developed by Yoo, Donthu,...
# Scale Validation
352 results
Scales
Brand Community Loyalty (BCLOY)
A comprehensive academic psychometric profile of the Brand Community Loyalty (BCLOY) scale (Algesheimer, Dholakia, &...
Scales
Website Design Quality (eTailQ)
A psychometric review of the Website Design Quality (WEDQ) dimension of the eTailQ scale by...
Scales
Product Value-Expressive Function (PVEF)
A comprehensive psychometric analysis of the Product Value-Expressive Function (PVEF) scale, examining its theoretical foundations...
Scales
Product Utilitarian Function (PUTF)
The Product Utilitarian Function (PUTF) scale is a 6-item psychometric instrument developed by Grewal, Mehta,...
Scales
Product Necessity-Luxury Classification
A comprehensive academic psychometrics review of the Product Necessity-Luxury Classification (PNLC) developed by William O....
Scales
Product Knowledge-Organisation Function (PKOF)
A comprehensive psychometric analysis of the Product Knowledge-Organisation Function (PKOF) scale, measuring the epistemic, sense-making,...
Scales
Disgust Toward Object (DISG)
The Disgust Toward Object (DISG) scale, developed by Terence A. Shimp and Elnora W. Stuart,...
Scales
Corporate Sponsorship Cynicism (COSC)
The Corporate Sponsorship Cynicism (COSC) scale, introduced by Dwane Hal Dean (2002) as an anti-altruism...
Scales
Brand Name Appeal (BNAPL)
The Brand Name Appeal (BNAPL) scale, introduced by Desai and Keller (2002), is a validated...
Scales
Ad Humor Perception (Semantic Differential) (AHPSD)
A comprehensive psychometric guide to the Ad Humor Perception (Semantic Differential) (AHPSD) developed by Chattopadhyay...
Scales
Ad Hedonic Affect Evaluation (AHAE)
Comprehensive academic overview of the Ad Hedonic Affect Evaluation (AHAE) scale developed by Youjae Yi...