Scales
Brand Commitment (Coulter) (BCCOU)
A comprehensive academic psychometric profile of the Brand Commitment Scale (Coulter, Price, & Feick, 2003),...
# Scale Validation
356 results
Scales
English Debate Self-Efficacy Scale
The English Debate Self-Efficacy Scale (EDSS) is a 13-item multidimensional psychometric instrument measuring confidence in...
Scales
Charity Support Importance (CSIMP)
Comprehensive academic overview of the Charity Support Importance (CSIMP) scale developed by Lichtenstein, Drumwright, and...
Scales
Brand Expansion Plausibility (BEP)
The Brand Expansion Plausibility (BEP) scale is a 4-item psychometric instrument developed by Desai and...
Scales
Brand Equity (Consumer-Based) (CBBE)
A psychometric review of the Consumer-Based Brand Equity (CBBE) Overall Scale developed by Yoo, Donthu,...
Scales
Brand Community Loyalty (BCLOY)
A comprehensive academic psychometric profile of the Brand Community Loyalty (BCLOY) scale (Algesheimer, Dholakia, &...
Scales
Website Design Quality (eTailQ)
A psychometric review of the Website Design Quality (WEDQ) dimension of the eTailQ scale by...
Scales
Product Value-Expressive Function (PVEF)
A comprehensive psychometric analysis of the Product Value-Expressive Function (PVEF) scale, examining its theoretical foundations...
Scales
Product Utilitarian Function (PUTF)
The Product Utilitarian Function (PUTF) scale is a 6-item psychometric instrument developed by Grewal, Mehta,...
Scales
Product Necessity-Luxury Classification
A comprehensive academic psychometrics review of the Product Necessity-Luxury Classification (PNLC) developed by William O....
Scales
Product Knowledge-Organisation Function (PKOF)
A comprehensive psychometric analysis of the Product Knowledge-Organisation Function (PKOF) scale, measuring the epistemic, sense-making,...
Scales
Disgust Toward Object (DISG)
The Disgust Toward Object (DISG) scale, developed by Terence A. Shimp and Elnora W. Stuart,...