Scales
Congruence (Self with Brand) (CON)
A comprehensive academic analysis of the Congruence (Self with Brand) (CON) scale developed by Jennifer...
# Self-Brand Connection
4 results
Scales
Affective In-Game Brand Engagement (AIBE)
A comprehensive psychometric review of the Affective In-Game Brand Engagement (AIBE) scale developed by Berger...
Scales
Self-Brand Congruence (SBC)
A comprehensive psychometric guide to the Self-Brand Congruence (SBC) scale developed by Dagogo-Jack and Forehand...
Scales
Self-Brand Connection Scale
A comprehensive psychometric guide to the Self-Brand Connection Scale (SBC) developed by Escalas and Bettman...