Scales
Cognitive Customer-Company Identification (CCCI)
A comprehensive psychometric evaluation and academic review of the Cognitive Customer-Company Identification (CCCI) scale developed...
# Self-Categorization Theory
4 results
Theories
Social Identity Theory – Henri Tajfel & John Turner
A comprehensive academic analysis of Social Identity Theory developed by Henri Tajfel and John Turner,...
Theories
Social Identity Model of Deindividuation Effects (SIDE) – Russell Spears & Martin Lea
A comprehensive academic examination of the Social Identity Model of Deindividuation Effects (SIDE) formulated by...
Theories
Self-Categorization Theory – John Turner
A comprehensive academic analysis of John Turner's Self-Categorization Theory, exploring cognitive group processes, depersonalization, and...