Scales
Loyalty to Employee vs. Company (LTEV)
Comprehensive academic overview of the Loyalty to Employee vs. Company (LTEV) scale developed by Melnyk,...
# Self-Construal
8 results
Scales
Interdependence (Collective) (INT)
The Interdependence (Collective) (INT) scale is a 6-item psychometric measure assessing the degree to which...
Scales
INDIVIDUALISM and COLLECTIVISM measures
A comprehensive academic guide and psychometric review of Daphna Oyserman's Individualism and Collectivism measures (O-IND-COL),...
Experiments
The Pen Choice Experiment (Uniqueness in East vs. West) – Heejung Kim and Hazel Markus
An in-depth academic examination of Kim and Markus's 1999 pen choice experiment, exploring cultural variations...
Scales
Ad Message Involvement (Self-Focused) (AMI)
The Ad Message Involvement (Self-Focused) (AMI) scale is a 4-item psychometric instrument developed by Jing...
Experiments
The Independent vs. Interdependent Self-Construal Studies (Pen Choice) – Heejung Kim and Hazel Markus
An exhaustive academic analysis of the seminal 1999 Kim and Markus pen choice experiment, self-construal...
Scales
Horizontal and Vertical Individualism–Collectivism Scale (HVIC)
Comprehensive academic overview of the Horizontal and Vertical Individualism–Collectivism Scale (HVIC) developed by Singelis, Triandis,...
Experiments
The Pen Choice Experiment (Uniqueness in East vs. West) – Heejung Kim and Hazel Markus
Explore the seminal pen choice experiment by Heejung Kim and Hazel Markus, revealing profound cultural...