Scales
Self-Gifting Consumer Behaviour Scale (SGCBS)
The Self-Gifting Consumer Behaviour Scale (SGCBS) is a 25-item psychometric instrument developed by Gary Mortimer,...
# Self-Gifting
2 results
Scales
Purchase Motivation (Expensive Products)
A psychometric review of the Purchase Motivation (Expensive Products) scale developed by Franziska Völckner, evaluating...