Scales
Source Credibility Scale — Celebrity Endorsers (SCS-CE)
A comprehensive guide to the Source Credibility Scale — Celebrity Endorsers (SCS-CE) developed by Roobina...
# Semantic Differential
116 results
Scales
Personal Involvement Inventory for Advertising (PIIA)
A psychometric review of the Personal Involvement Inventory for Advertising (PIIA) developed by Judith Lynne...
Scales
Country Image Scale (CIS-COO)
A comprehensive psychometric review of the Country Image Scale (CIS-COO) developed by Martin and Eroglu...
Scales
Self-Concepts, Person Concepts, and Product Concepts Scale (SCPPC)
The Self-Concepts, Person Concepts, and Product Concepts Scale (SCPPC), developed by Naresh K. Malhotra (1981),...
Scales
Country-of-Origin Image Scale (COO-Nagashima)
A comprehensive academic psychometric evaluation of the Country-of-Origin Image Scale (COO-Nagashima), detailing its 20 semantic...
Scales
Source Credibility Scale
A comprehensive psychometric review of Ohanian's (1990) Source Credibility Scale, detailing its theoretical foundations, structural...
Scales
Attitude Toward the Ad Scale (Aad)
The Attitude Toward the Ad Scale (Aad) is an essential 3-item semantic differential instrument measuring...
Scales
Hedonic and Utilitarian Attitudes Scale
A comprehensive academic guide to the Hedonic and Utilitarian Attitudes Scale (HUTA), covering its theoretical...