Scales
Need for Touch (Instrumental) (NFT)
A comprehensive psychometric review of the six-item Need for Touch (Instrumental) scale, examining theoretical underpinnings,...
# Sensory Marketing
23 results
Scales
Need for Touch (Autotelic)
An in-depth psychometric analysis of the Need for Touch (Autotelic) (NFT) subscale, exploring its theoretical...
Scales
Brand Experience (Sensory) (BE)
A comprehensive academic psychometric profile of the Brand Experience (Sensory) scale developed by Brakus, Schmitt,...
Scales
Attitude Toward Touching (ATT)
The Attitude Toward Touching (ATT) scale is a validated 3-item psychometric measure developed by Joann...
Scales
Attitude Toward the Odor (ATTO)
A comprehensive academic analysis of the Attitude Toward the Odor (ATTO) scale, a psychometric instrument...
Scales
Attitude Toward the Object (Pleasantness) (ATTO)
A comprehensive psychometric guide to the Attitude Toward the Object (Pleasantness) (ATTO) scale developed by...
Experiments
The Sensory Marketing Experiments (Ambient Scent/Music) – Aradhna Krishna
A comprehensive academic analysis of Aradhna Krishna's seminal sensory marketing experiments focusing on ambient scent,...
Scales
Physical Tangibility Perception (PTP)
The Physical Tangibility Perception (PTP) scale is a 3-item psychometric instrument measuring consumers' subjective evaluation...
Scales
Ad Element Congruence (ADECONG)
The Ad Element Congruence (ADECONG) scale is a 5-item psychometric measurement tool developed by Susan...
Scales
Hedonic Consumption Pleasure (HCP)
The Hedonic Consumption Pleasure (HCP) scale, developed by Stephen M. Nowlis and Baba Shiv (2005),...
Scales
Store Background Music Attitude (SBMA)
A psychometric review of the Store Background Music Attitude (SBMA) scale developed by Baker, Grewal,...
Scales
Webpage Sensory Appeal (WSA)
A comprehensive psychometric review of the Webpage Sensory Appeal (WSA) scale developed by Bleier, Harmeling,...