Scales
Food Portion Sensory Pleasure Expectation (FPSPE)
A comprehensive academic analysis of the Food Portion Sensory Pleasure Expectation (FPSPE) scale developed by...
# Sensory Marketing
23 results
Scales
Physical Object Comfort Perception
Comprehensive academic overview of the Physical Object Comfort Perception (POCP) scale developed by Jiang, Gorn,...
Scales
Visual Processing Fluency Scale (VPFL)
The Visual Processing Fluency Scale (VPFL) is a three-item psychometric instrument developed by Ulrich R....
Scales
Visual Complexity Scale
The Visual Complexity Scale (VCMP) is a 5-item psychometric measurement tool developed by Ulrich R....
Scales
Food Taste Evaluation Scale (FTES)
A comprehensive academic analysis of the Food Taste Evaluation Scale (FTES), a 4-item pediatric psychometric...
Scales
In-Store Ambient Environment Quality Scale (ISAQ)
Comprehensive academic profile of the In-Store Ambient Environment Quality Scale (ISAQ) developed by Dagger and...
Scales
General Engagement Scale (GEN-E)
Comprehensive academic psychometric review of the General Engagement Scale (GEN-E) by Cian, Krishna, and Elder...
Scales
Centrality of Visual Product Aesthetics Scale (CVPA)
The Centrality of Visual Product Aesthetics Scale (CVPA) is an 11-item psychometric instrument developed by...
Scales
Psychological Ownership Scale (POS-Peck)
Comprehensive academic overview of the Psychological Ownership Scale (POS-Peck) developed by Joann Peck and Suzanne...
Scales
Need for Touch Scale
A comprehensive academic analysis of the Need for Touch Scale (NFT), developed by Joann Peck...
Scales
Atmospheric Cues Perception Scale (ACPS)
The Atmospheric Cues Perception Scale (ACPS) is an academic psychometric tool evaluating consumer perceptions of...