Scales
Brand Experience (Sensory) (BE)
A comprehensive academic psychometric profile of the Brand Experience (Sensory) scale developed by Brakus, Schmitt,...
# Sensory Marketing
21 results
Scales
Attitude Toward Touching (ATT)
The Attitude Toward Touching (ATT) scale is a validated 3-item psychometric measure developed by Joann...
Scales
Attitude Toward the Odor (ATTO)
A comprehensive academic analysis of the Attitude Toward the Odor (ATTO) scale, a psychometric instrument...
Scales
Attitude Toward the Object (Pleasantness) (ATTO)
A comprehensive psychometric guide to the Attitude Toward the Object (Pleasantness) (ATTO) scale developed by...
Experiments
The Sensory Marketing Experiments (Ambient Scent/Music) – Aradhna Krishna
A comprehensive academic analysis of Aradhna Krishna's seminal sensory marketing experiments focusing on ambient scent,...
Scales
Physical Tangibility Perception (PTP)
The Physical Tangibility Perception (PTP) scale is a 3-item psychometric instrument measuring consumers' subjective evaluation...
Scales
Ad Element Congruence (ADECONG)
The Ad Element Congruence (ADECONG) scale is a 5-item psychometric measurement tool developed by Susan...
Scales
Hedonic Consumption Pleasure (HCP)
The Hedonic Consumption Pleasure (HCP) scale, developed by Stephen M. Nowlis and Baba Shiv (2005),...
Scales
Store Background Music Attitude (SBMA)
A psychometric review of the Store Background Music Attitude (SBMA) scale developed by Baker, Grewal,...
Scales
Webpage Sensory Appeal (WSA)
A comprehensive psychometric review of the Webpage Sensory Appeal (WSA) scale developed by Bleier, Harmeling,...
Scales
Food Portion Sensory Pleasure Expectation (FPSPE)
A comprehensive academic analysis of the Food Portion Sensory Pleasure Expectation (FPSPE) scale developed by...
Scales
Physical Object Comfort Perception
Comprehensive academic overview of the Physical Object Comfort Perception (POCP) scale developed by Jiang, Gorn,...