Scales
In-Store Technology Value Perception (ISTVP)
A comprehensive psychometric guide to the In-Store Technology Value Perception (ISTVP) scale developed by Inman...
# Shopper Marketing
2 results
Scales
In-Store Decision Making Scale (ISDMS)
Comprehensive academic overview of the In-Store Decision Making Scale (ISDMS), measuring unplanned purchasing tendency, in-store...