Scales
Role-Based Hedonic Shopping Motivation (RHSM)
A comprehensive psychometric guide to the Role-Based Hedonic Shopping Motivation (RHSM) scale developed by Arnold...
# Shopping Value
2 results
Scales
Hedonic and Utilitarian Shopping Value Scale (HUSV)
A comprehensive psychometric guide to the Hedonic and Utilitarian Shopping Value Scale (HUSV), developed by...