Scales
Attitude Toward the Brand (Trustworthiness) (ATTB)
A comprehensive psychometric and theoretical review of the Attitude Toward the Brand (Trustworthiness) (ATTB) scale,...
# Signaling Theory
7 results
Scales
Attitude Toward the Advertiser (ATTA)
A comprehensive psychometric review of the Attitude Toward the Advertiser (ATTA) scale, examining its theoretical...
Scales
Acceptance of Sales Offer (Owner’s) (AOSO)
Comprehensive academic profile and psychometric review of the Acceptance of Sales Offer (Owner's) (AOSO) scale...
Scales
Website Security Seals Perception (WSSP)
A comprehensive academic analysis of the Website Security Seals Perception (WSSP) scale developed by Bart...
Scales
Perceived CSR Spending Level (PCSRSL)
Comprehensive academic psychometric review of the Perceived CSR Spending Level (PCSRSL) scale developed by Habel...
Scales
Hotel Resource Conservation Intention (HRCI)
The Hotel Resource Conservation Intention (HRCI) scale is a 4-item psychometric instrument developed by Wang,...
Scales
Perceived Brand Globalness Scale (PBG)
Comprehensive psychometric review of the Perceived Brand Globalness Scale (PBG) developed by Steenkamp, Batra, and...