Scales
Self–Brand User Congruence (SBUC)
A comprehensive psychometric and theoretical review of the Self–Brand User Congruence (SBUC) scale, a three-item...
# Sirgy
2 results
Scales
Self-Congruity with Destination Scale (SCDS)
Comprehensive academic overview of the Self-Congruity with Destination Scale (SCDS), examining theoretical foundations, psychometric validity,...