Scales
Affective Customer-Company Identification (ACCI)
A comprehensive academic guide and psychometric review of the Affective Customer-Company Identification (ACCI) scale developed...
# Social Identity Theory
43 results
Theories
System Justification Theory – John T. Jost & Mahzarin R. Banaji
A comprehensive academic analysis of System Justification Theory formulated by John T. Jost and Mahzarin...
Theories
Social Identity Theory – Henri Tajfel & John Turner
A comprehensive academic analysis of Social Identity Theory developed by Henri Tajfel and John Turner,...
Theories
Social Identity Model of Deindividuation Effects (SIDE) – Russell Spears & Martin Lea
A comprehensive academic examination of the Social Identity Model of Deindividuation Effects (SIDE) formulated by...
Scales
Consumer Attitudes Toward Marketplace Globalization Scale
The Consumer Attitudes Toward Marketplace Globalization Scale (CATMG) is a psychometrically validated multidimensional instrument designed...
Scales
Collective Self-Esteem Scale
A comprehensive academic analysis of the Collective Self-Esteem Scale (CSES) developed by Luhtanen and Crocker...
Scales
Organisational Identification Scale
Comprehensive academic overview of the Organisational Identification Scale (OIS) by Mael and Ashforth (1992), detailing...
Experiments
The Minimal Group Paradigm and Resource Allocation – Henri Tajfel
A comprehensive academic analysis of Henri Tajfel's minimal group paradigm, resource allocation matrices, social categorization,...
Experiments
The Bystander Intervention in Chat Rooms Experiment – Mark Levine
A comprehensive academic analysis of Mark Levine's seminal experimental research on digital bystander intervention, group...
Scales
Local–Global Identity Scale
The Local–Global Identity Scale (LGIS) measures the relative salience of an individual's identification with their...
Experiments
The Basking in Reflected Glory (BIRGing) Study – Robert Cialdini
A comprehensive academic analysis of Robert Cialdini's seminal 1976 study on Basking in Reflected Glory...
Scales
Consumer Ethnocentrism Scale (CETSCALE)
A comprehensive academic analysis of the Consumer Ethnocentrism Scale (CETSCALE), developed by Terence A. Shimp...