Scales
Endorser Similarity (ES)
A comprehensive academic analysis of the Endorser Similarity (ES) scale developed by Lawrence Feick and...
# source credibility
20 results
Scales
Political Candidate Image (POLCIMG)
An in-depth academic review of the Political Candidate Image (POLCIMG) scale developed by Keith R....
Scales
Expertise (Source) (EXPSRC)
A comprehensive psychometric review of the Expertise (Source) (EXPSRC) scale, an 8-item semantic differential instrument...
Scales
Credibility (Trustworthiness) — Newell & Goldsmith
A psychometric review of the Credibility (Trustworthiness) Subscale by Newell & Goldsmith (2001), measuring corporate...
Scales
Source Credibility (Trustworthiness) — Compilation (SCCRED)
A comprehensive academic psychometric profile of the Source Credibility (Trustworthiness) Compilation (SCCRED), examining its theoretical...
Scales
Credibility (Expertise) (CREDEXP)
The Credibility (Expertise) (CREDEXP) scale is a validated four-item psychometric instrument developed by Newell and...
Scales
Information Believability (INFBEL)
A comprehensive academic psychometric profile of the Information Believability (INFBEL) scale, assessing its theoretical roots,...
Scales
Website Information Credibility (WIC)
A comprehensive psychometric guide to the Website Information Credibility (WIC) scale developed by Shelly Rodgers...
Scales
Spokesperson Likeability (SPKLIK)
Comprehensive academic review of the Spokesperson Likeability (SPKLIK) scale, evaluating its theoretical foundations, psychometric validity,...
Scales
Ad Spokesperson General Evaluation (ASGE)
A comprehensive psychometric guide to the Ad Spokesperson General Evaluation (ASGE), a 5-item scale assessing...
Scales
Source Credibility Measures
A comprehensive academic review of the Source Credibility Measures (McCroskey & Teven, 1999), examining the...
Scales
Reviewer Credibility
A psychometric review of the Reviewer Credibility (RC) scale developed by Grewal and Stephen (2019),...