Scales
Attitude Toward a Specific Event Sponsor (ATES)
The Attitude Toward a Specific Event Sponsor (ATES) is a 3-item psychometric measure used in...
# Sports Marketing
4 results
Scales
Attitude Toward Sponsorship as a Practice
Comprehensive academic psychometric review of the Attitude Toward Sponsorship as a Practice (ATSP) scale developed...
Scales
Sponsorship Image Congruence Scale (SPONSCONG)
The Sponsorship Image Congruence Scale (SPONSCONG) is a four-item psychometric instrument developed by Ravi Pappu...
Scales
Fan-Team Relationship Quality Scale (FTRQS)
A psychometric review of the Fan-Team Relationship Quality Scale (FTRQS), measuring fan satisfaction, integrity, and...