Scales
Brand Distinctiveness (BD)
The Brand Distinctiveness (BD) scale, developed by Mita Sujan and James R. Bettman (1989), is...
# Sujan and Bettman
2 results
Scales
Product Attribute Importance (PATTRIMP)
A comprehensive psychometric guide to the Product Attribute Importance (PATTRIMP) scale developed by Sujan and...