Scales
Brand Transgression (Fallibility) (BTRANS)
The Brand Transgression (Fallibility) Scale (BTRANS), developed by Aaker, Fournier, and Brasel (2004), is a...
# Susan Fournier
2 results
Scales
General Company Commitment (Aaker) (GCCA)
A comprehensive psychometric analysis of the General Company Commitment (Aaker) (GCCA) scale, developed by Jennifer...