Scales
Utilitarian Attitude Toward Product/Brand (UAPB)
Comprehensive academic psychometric profile of the Utilitarian Attitude Toward Product/Brand (UAPB) scale developed by Voss,...
# Utilitarian Attitude
3 results
Scales
Hedonic and Utilitarian Consumer Product Attitudes
A comprehensive academic guide to the Hedonic and Utilitarian Consumer Product Attitudes (HUCP) scale developed...
Scales
Hedonic and Utilitarian Attitudes Scale
A comprehensive academic guide to the Hedonic and Utilitarian Attitudes Scale (HUTA), covering its theoretical...