Scales
Comparison Shopping (Check Prices) (CS)
The Comparison Shopping (Check Prices) (CS) scale, developed by Mary Ann Eastlick and Richard A....
# Utilitarian Value
4 results
Scales
Perceived Object Value (POV)
A comprehensive psychometric analysis of the Perceived Object Value (POV) scale, developed by Erica Mina...
Scales
Hedonic and Utilitarian Shopping Value Scale (HUSV)
A comprehensive psychometric guide to the Hedonic and Utilitarian Shopping Value Scale (HUSV), developed by...
Scales
Shopping Value Scale
A comprehensive psychometric review and academic analysis of the Shopping Value Scale (SVS-Babin), examining its...