Scales
Situational Stimulation Preference (SSP)
The Situational Stimulation Preference (SSP) scale is a 3-item psychometric measure assessing momentary desires for...
# variety seeking
6 results
Scales
Anticipated Food Consumption Affect (AFCA)
A psychometric review of the Anticipated Food Consumption Affect (AFCA) scale (Kahn & Wansink, 2004),...
Scales
Brand Switching Tendency (BSWT)
The Brand Switching Tendency (BSWT) scale, developed by Coulter, Price, and Feick (2003), is a...
Scales
Exploratory Tendencies in Consumer Behavior Scales (ETCBS)
The Exploratory Tendencies in Consumer Behavior Scales (ETCBS), established by P. S. Raju in 1980,...
Scales
Exploratory Buying Behaviour Tendencies Scale
The Exploratory Buying Behaviour Tendencies Scale (EBBT), developed by Hans Baumgartner and Jan-Benedict E. M....
Scales
Variety Seeking Tendency Scale (VARSEEK)
The Variety Seeking Tendency Scale (VARSEEK) is an 8-item psychometric instrument measuring intrinsic motivation to...