Scales
Utilitarian Attitude Toward Product/Brand (UAPB)
Comprehensive academic psychometric profile of the Utilitarian Attitude Toward Product/Brand (UAPB) scale developed by Voss,...
# Voss Spangenberg Grohmann
2 results
Scales
Hedonic Attitude Toward Product/Brand (HAPB)
The Hedonic Attitude Toward Product/Brand (HAPB) scale by Voss, Spangenberg, and Grohmann measures the affective,...